1
The one idea behind everything
Psych Lab does not write about your product. It writes about your buyer -- who they are, what they feel, and what would make them stop scrolling and tap the cart.
Sell the person they become, not the product they buy.
2
Add a product with four fields
Tap + New to add a product. You will see four fields. This is the most important thing you do in Psych Lab. The AI cannot write a hook that stops a real person scrolling if it does not know who that person is and why this product matters to them. Generic input produces generic scripts. What you write here is the difference.
Your hooks live entirely in these three answers
The tool does not guess. It writes from what you give it. A vague answer produces a vague hook. A specific, honest answer produces a hook that makes someone stop mid-scroll and think -- that is exactly me. Take two extra minutes here. It changes everything that comes out.
When you are done tap Save Product and select a price range. You will land on your product hub where you choose how to generate.
3
Pick a price range on the hub
After saving your product you land on the product hub. The first thing you will see is the price range selector. This is required before generating anything.
Price shapes the psychology behind every line. An impulse buy script feels completely different from a premium upgrade script. Select the tier that matches your product.
Once you select a price the four generate buttons activate. You only need to pick price once per session -- if you come back to the same product it remembers.
Four ways to generate depending on what you need today.
🎯
Curated Script
Build one script step by step. Pick your hook, body lines, pre-close, and CTA one at a time. Best when you want full control over a specific angle.
⚡
Batch Scripts
Reach different buyers with the same product. Five complete scripts, each speaking to a different buyer angle. Best when you need a full week of content fast.
🎬
Filming Session
Create different content styles for the same product. Unboxing, honest take, voice over, before and after, and more. Best when you are sitting down to film multiple videos.
🎭
Skit Script
Two-person dialogue script. Pick a relationship type -- friends, spouses, coworkers -- and get a full natural conversation. Best for creators who film with another person.
5
Save, edit, and rate your lines
Every script you generate is automatically saved to your product library. Tap any saved script to see the full script, text hook options, caption, and hashtags. You can edit any line directly and save your changes.
Tap thumbs up on lines that sound like you. Tap thumbs down on ones that do not. The tool learns your voice over time and adjusts every future generation to match.
When a script performs well, tap Top Performer to flag it. This helps you track what is converting. When you post a video, tap Mark as Posted to log it in your history.
Psych Lab gives every script a strong psychological foundation. What the algorithm does with it is up to the platform.
Have more questions? The
FAQ covers buyer psychology, script structure, modes, and more.
