FAQ
Psych Lab FAQ
Deeper answers for when you want to understand the why behind the tool.
Getting Started Script Modes Buyer Psychology Voice & Performance
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Getting Started
I just purchased -- how do I create my account?
Check your inbox for a welcome email from hello@psychscriptlab.app. It has everything you need. Go to psychscriptlab.app and click Create Account. Use the same email address you used to purchase -- this is important. If your email does not work, reply to the welcome email and we will sort it out.
I forgot my password -- how do I get in?
On the sign in screen, enter your email address and click Forgot your password? We will send you a one-click login link. Tap the link in your email and you will land directly in the app. Once you are in, go to Profile in the top right corner and set a new password so you can sign in directly next time.
What are the four product fields and why do they matter?
When you add a new product you will see four fields. The first three feed your hooks directly. The fourth feeds your body lines.

Field 1 -- Who is buying this and why? Describe the buyer and what they are feeling before they find this product. Not demographics -- the actual emotional situation.

Field 2 -- What made YOU want this product? Say it like you are texting a friend. The moment you knew you needed it. This is where your most authentic hooks come from.

Field 3 -- What would surprise someone about this product? Something unexpected that only someone who has actually seen it would know. This is what makes your hook different from every other creator promoting the same product.

Field 4 -- Product details. Brand name, key features, specs. This becomes the proof in your body lines.

The more specific and honest you are in the first three fields, the more scroll-stopping your hooks will be. A vague answer produces a vague hook.
Example for Field 2: "I kept buying real plants and losing them within a month. When I saw these I literally could not tell they were fake."
Can I edit a script after it is generated?
Yes. Every saved script is fully editable. Go to your product hub, tap any saved script, and every line becomes an editable text field. Make your changes and tap Save edits -- it writes back to your library instantly. The text hook options, caption, and hashtags are also visible on the saved script screen.
Why do I have to select a price range every time?
Price completely changes how a script should feel. An under $25 impulse buy needs energy and immediacy -- the viewer shouldn't have to think. A $150+ aspirational product needs a slower, identity-driven frame -- the viewer needs to feel like this is the right decision, not an indulgence. Selecting the wrong tier is one of the most common reasons scripts feel off. The tool requires it because it shapes every single line.
How do I save a product so I don't have to re-enter everything?
Every time you generate, the product is saved automatically to your library under the product name. Next time you open the app, select it from the dropdown at the top. Your saved scripts, buyer insight, and product details are all stored. You can also edit the product info from inside the product hub if you want to update anything.
How many scripts can I generate per day?
50 scripts per day. The counter resets at midnight. Each individual script counts as one -- so a batch of 5 counts as 5. If you hit your limit, the tool will let you know and your count resets the next day.
Script Modes
What is the difference between Curated and Batch?
Curated lets you build one script step by step -- you pick the hook, body lines, pre-close, and CTA individually from a bank of options. It takes longer but gives you maximum control and helps you learn what good looks like for each section.

Batch generates up to 5 complete scripts at once, each targeting a different buyer angle. It's faster and great for building out a full day of content in one session. Use Curated when you want to be deliberate. Use Batch when you need volume.
What is a Filming Session and when should I use it?
Filming Session creates different content styles for the same product. Pick up to 5 filming formats -- unboxing, honest take, voice over, before and after, and more -- and get a complete script for each one. Best when you are sitting down to film multiple videos and want variety in format and energy.

How it differs from Batch: Batch reaches different buyers with different emotional angles on the same product. Filming Session creates different video styles for the same product. Use Batch when you want to speak to different people. Use Filming Session when you want different types of content.
📦 Unboxing
First impressions, sensory details
❤️ Why You'll Love It
3 feelings, not 3 features
🔧 It Fixed This For Me
Specific problem, real solution
✨ Before vs After
Real before, specific after
🎯 My Honest Take
Skepticism plus real verdict
👀 Watch Me Use It
Demo in action, mid-moment
🔄 Expected vs Got
Built-in pattern interrupt
🧪 I Tried It For You
Creator as scout
☀️ A Day With This
Woven into real life
🎙️ Voice Over
Narrate over footage
What is a Skit Script and how does the relationship type affect it?
Skit mode generates a two-person dialogue script. A monologue tells the viewer something. A scene shows them something. When the second person in the skit voices the exact skepticism the viewer is feeling, the viewer stops watching an ad and starts watching themselves.

The relationship type changes the tone and dynamic completely. Friends is casual sharing energy. Couple is one skeptic, one believer -- domestic humor. Strangers feels overheard and organic. Expert is one person who knows everything teaching someone who just found out about it.
What is a pre-close and why does it come before Body 2?
The pre-close is a single honest human moment between your two body lines. It's not a CTA. It's not urgency. It's the quiet admission a real person would make -- slightly vulnerable, slightly self-aware. It makes the viewer feel understood before you close.

It comes before Body 2 because the structure is designed to: hook the viewer, give them proof, create a human connection, give them a second proof point, then close. The pre-close is the connection moment. Swapping it with Body 2 kills the rhythm.
What is "Sell the Urgency" mode?
This mode is for products where the viewer already knows and wants the brand -- you're not educating them, you're activating demand that already exists. It generates short urgency scripts around either a sale price or low inventory. The scripts never name the price or say how many are left -- the curiosity about the number is what drives the tap.
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Buyer Psychology
What are buyer desire angles and how do I pick one?
After you fill in your product details, Psych Lab generates 5 buyer desire angles -- different ways of framing who this product is for and what they want. Each angle targets a different type of person. Pick the one that matches who you want to speak to in this specific video. You can also shuffle any angle for a fresh one, or type your own custom angle if you know exactly who you're targeting.
What are the buyer psychology categories?
Every script is built around one of these core purchase drivers:
Pain / Problem Relief
People spend to stop hurting. Most urgent driver.
Emotion / Identity
Who does this product make me?
Dopamine / Instant Gratification
Novelty and quick wins. Low friction impulse.
Urgency / Scarcity
Deadlines override rational thinking.
Status / Upgrade
Signals who they are becoming.
Habit / Routine
Embedded in daily life. Hard to quit.
Convenience
Saves time, removes effort.
Social Proof / Belonging
Others like me already have this.
Transformation
Identity-level before and after.
Fear of Future Regret
What if I miss this and later wish I hadn't?
What is pain vs aspiration framing?
Before writing your hook, Psych Lab decides whether to lead with pain or aspiration. Pain mode is used when the buyer has a real frustration they feel every day -- the hook surfaces it and the product becomes the relief. Aspiration mode is used when the buyer isn't broken, they're upgrading -- the hook paints the life they could be living. Both mode leads with the aspiration, then closes with the quiet cost of not acting. The tool chooses automatically based on the product and buyer angle -- you don't have to decide.
How do the price tiers affect scripts?
Each price tier applies a different buyer psychology frame to every line of the script.

Under $25: Immediate and fun. The viewer shouldn't have to think. Hook creates instant want, body seals it, CTA is direct and confident.

$25-75: The buyer wants to feel smart. Hook names a specific frustration. Body shows what makes this one different. Pre-close is a real honest moment.

$75-150: The buyer is upgrading from good enough. Hook names the gap. Body gives specific reasons this is worth it. Pre-close matches the real hesitation at this price point.

$150+: The buyer is not solving a problem -- they are completing a vision. Hook names something that doesn't match the rest of the life they've built. Every line speaks to identity. CTA is a soft invitation, never a push.
What are text hooks and how do they work?
Text hooks are short phrases (under 6 words) that appear as on-screen text overlays while you speak your script. They work independently of your spoken words -- they're designed to stop the scroll visually before the viewer even processes what you're saying. Each one calls out a specific dimension of the viewer's life: something about their time, their habits, or how they come across to others. Psych Lab generates them automatically for every script. Tap any one to copy it.
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Voice & Performance
How does voice learning actually work?
Every time you rate a line with thumbs up or down, Psych Lab records which psychology categories and writing styles you respond to. Over time it builds a profile of your voice -- what you actually say versus what you'd never say. Future generations pull toward the styles you've rated up and away from the ones you've rated down. The more you rate, the more the output sounds like you specifically, not just a generic creator.
What should I rate and what should I skip?
Rate a line when it genuinely reflects how you talk (thumbs up) or definitely doesn't (thumbs down). Skip it when the style is fine but it's just wrong for this specific product. If you thumbs-down lines that are good but don't fit the product, you're teaching the tool the wrong lesson about your voice.
What does Top Performer mean and when should I use it?
The 🏆 Top Performer button marks a saved script as one of your best. It adds a star to the script card in your library so you can find it easily later. Use it for scripts that drove strong sales or high engagement -- the ones you'd want to reference, adapt, or run again. It's purely for your own organization right now.
How does the posting tracker work?
Set your daily posting goal in Profile (tap the Profile button in the header). Once set, a meter appears at the top of the app showing your progress for the day and your current streak. Tap Mark as Posted on any script after you publish it. The tracker counts it, updates your streak, and logs the product to your history tab. You can also manually log posts in the History tab if you filmed content outside the app.
Why does my streak matter?
Consistency is the single most leveraged behavior in short-form commerce. Creators who post every day compound their results faster than anyone else -- not because they're more talented, but because platforms reward reliability. A consistent 3 videos a day beats an inconsistent 6 every time. Set a goal you can hit even on your worst day and protect the streak.
← Back to Getting Started